From the current Souk Al Haraj, a magnificent site, located right in the heart of the Doha’s densely inhabited old city and strategically on the way to the upcoming New Doha International Airport, will emerge Najma City Center.
Boasting two 5- and 4-star hotel units and Serviced Apartments, the 4-storey Najma City Center, comprises Hypermarket, Anchors, Fashion, Food-court, Fun Center, Fine-Dining and Cinemas, besides extensive convenience retail that will transform the whole Al Matar neighborhood into becoming a great place to live in Doha.
The building is a smart, compact and elegant volume, with all service and loading areas carefully hidden away from the public. In addition, an astounding 3,200 parking places in 4 basements will guarantee plenty of parking, both for the immediate needs and the future expansion.
The exterior areas project, with an area of 20ha, develops public living areas adjusted to the complex logistic programme, comprising truck loading and basement parking accesses concealed within planting areas. The project is developed in two levels: one defined by the street height; another at the mall and hotel entrance level (one story above street level), comprising all main entrances to the buildings. The relation between these two levels is developed in a attentive design exercise by the usage of a continuous concrete plan that materializes in the form of walls, stairs and ramps, carefully articulated.